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What Will A Champion Bring To Your Team?

July 11, 2023

A Champion is a person who, like a thunderbolt or a strike of lightning, shakes up the status quo and stirs up people to pay attention to the message they herald. Using their personal credibility, Champions shine light on the cause they rally for and incite others to join them. They are vibrant and exciting, and the call they make to pay attention is hard to resist. They excel at taking a proven idea and broadcasting its value to a wide audience, garnering support and enthusiasm.


Buzz words/phrases for a job description:

Vibrant, exciting, motivated, “shake up the status quo”, bold, demanding, a subject matter expert, tell the story behind your “cause”.

What will “land” at interview?

  • Giving them the opportunity to be “out front”
  • Massage their ego a little, pay respect to their expertise
  • Give them flexibility in how to deliver the message of the business
  • Show them how they will be able to take people along with them on the journey
  • Let them be the spokesperson.

What will switch them off at interview?

  • Denting their ego, embarrass them in public
  • If they see the cause is flawed or don’t believe in it
  • If they can see damage to their reputation on the horizon as a result of joining you
  • Kerb their flexibility and creativity, data analysis – especially if it has a direct impact on their job or performance

Rewarding a Champion

  • Tie their reward to their ability to broadcast their message powerfully and broadly
  • Catch them doing things right in front of people
  • Keep them focused and the eyes on the prize
  • Link their performance bonuses or commission to media activity or to sales closed so that the return is linked directly to the Champion’s natural energy

If you have a role coming up in the next few months and you want to talk it through, please get in touch.

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