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Jun 10, 2019

94% Of Jobseekers Consider Employer Brand


The importance of employer branding is ever-increasing, fuelled by the power of social media and content marketing, and is a hugely significant factor in the current candidate-driven recruitment market. Employers must effectively communicate their corporate culture, values and benefits in order to secure top talent...

During this Employer Branding Awareness Week, Wonderful Workplaces, part of Haymarket Media Group, is launching its brand new 2019 Employer Branding Insights report. The whitepaper, which is now available to pre-order for free, highlights the importance of employer brand and unlocks key recruitment and career insights.

Amidst an increasingly candidate-driven market, employer branding agency, Wonderful Workplaces, surveyed 841 candidates across multiple sectors to uncover key insights about jobs and careers, gauge their perceptions around topical issues such as Brexit and automation, and gain an understanding of what makes a better job search and career experience.

The report confirms that the power of employer branding is gaining pace across multiple sectors as more employers realise the importance of highlighting their company culture and benefits in order to attract top talent. In fact, 94% of candidates would consider an employer’s brand when applying for jobs (4% up from 2016) and 45% of passive job seekers would apply for a job if it was to work for an ‘amazing brand’. But according to 46% of survey respondents, employers are not effectively communicating their employer brand.

Jennifer Jackson, senior careers content editor for Wonderful Workplaces, comments: “The explosion of content and social media has meant that employers have to be ever more creative in how they target prospective employees, whether it be looking outside their sectors or specialisms, or focusing on transferable skills rather than a restrictive person spec. Frustratingly, some are continuing to miss out on attracting the right talent, in many cases because they’re failing to communicate their values effectively.”

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